The 5 Factors of A Successful Influencers Marketing Campaign
A study that was made by mediakix.com stated that “Over a third (35%) of marketers find influencer marketing very effective—a testament to the strength of the budding marketing strategy. Only a slim 5% reported influencer marketing to be ineffective and 0% of marketers said that influencer marketing was very ineffective.” Many companies discovered the effectiveness of influencer marketing in the last few years and learned how it can have 7X ROI. However, on the other hand, many companies have tried influencers marketing and didn’t see any profit, and some lost money, which made us question again if influencers marketing is effective and if yes how do you guarantee the results? Because at the end of the day, you are not doing your targeting strategy. MarketerzGo’s team believes that influencers marketing is in fact effective and in many cases, it can deliver a better ROI than other marketing methods. Moreover, you can perform your targeting strategy by selecting the right influencer. At MarketerzGo we have 5 factors we look at when choosing an influencer for a project.
1. Understanding The Business
Influencers marketing is a very effective marketing method, but not for all businesses. For example, influencers marketing for most B2B businesses won’t generate as many quality leads as social media marketing would generate. However, it would still be a great method for brand awareness, to boost the company’s social media presence, or to generate traffic. Nonetheless, Influencers marketing can be very effective for most B2C businesses and would increase sales tremendously, it can also be a great method for B2C companies to do brand awareness campaigns, boost the company’s social media presence, or generate traffic. So, Step one is to understand if influencers marketing would deliver the results you are looking for.
2. Prioritizing High Engagement
When doing influencers marketing many companies prioritize the number of followers over the amount of engagement, which is a mistake because if the influencer didn’t have enough active followers the campaign engagement would be low which will affect the results of the campaign. Hence, step two is to check the engagement rate of the influencer’s profile and prioritizing it over the number of followers, and you can check the engagement rate through the engagement rate calculators such as Phlanx, Inbeat, and Grin, A good engagement rate would be between 2.8% ~ 3.5%.
3. Good Reputation
As the influencer you will be choosing will be representing your company, you need to do some research on the influencer to check if the influencer has a good reputation and that the campaign will boost the brand's creditability and not affect it negatively. Therefore, step three is to check the influencer’s reputation.
4. Relevant Content
A very important factor in a successful influencers marketing campaign is to make sure that what you are selling and your AD creative is relevant to what the influencer post to talk about usually. If the audience noticed that it’s an AD, the campaign results will be affected negatively, and as the goal of the influencers marketing is to create a human-to-human interaction based on trust the campaign credibility and the human-to-human interaction quality will be substantially reduced if the audience felt that it’s an AD. That's why, step four is to choose an influencer that has relevant content to ease the selling process and maximize the results.
5. Audience Targeting
To guarantee a successful influencers marketing campaign you must choose an influencer that has an audience with your ideal customer characteristics. When reaching out to an influencer to do a campaign, it is your right to ask to view their insights to check what type of audience the influencer has, and upon that you can check if it goes side by side with your ideal customer characteristics.
These 5 factors will guarantee that your next influencers marketing campaign will be successful, but the question now is, do you want more certain? If yes, Book Now your Free Consulting Session and let’s plan your campaign together and minimize the risks. Book Now